MIA ALLAN
DESIGN POSTERS
All posters were based off the haiku poem :
A plastic bottle
Filled with the liquid of life
Emptied, pollutes earth
​
Ua, D. (2019). Medium. Retrieved from https://medium.com/haikupoemtrove/plastic-923870d82e7c
RIGHT NOW
This poster explores the idea of seagulls and their relation to plastic pollution.
The fact animals have been negatively affected by pollution saddens me. So I thought it was only fair if I made a visual representation to let the animals have a voice.
I used geometric shapes such as triangles and circles for this poster to symbolise the seagulls and the sea. I decided to use black circles to represent pollution balls. According to Wong (1972, p. 11), "black is occupied, and white is unoccupied space". This made it clear to me that if these circles were black, it would prove that pollution is uncontrollable and occupying our planet.
A principle of form I decided to use was grouping. Typically seagulls are associated with the sea, but it was important to me that there was a distinct difference. If people keep polluting the waters, there will be no home for sea life and birds, such as seagulls.
As the greyscale shows a "moody and depressing" (Chapman, C., n.d.) emotion, the viewer is left to feel nothing but sadness for the world.
THINK
This film poster explores the idea of the 'liquid of life' isn't so merry when it is contained in something which harms the world.
I wanted to create a contrast. I wanted to show the life in its best form contrasting with its reality of pollution and gloom.
I used analogous colours such as orange, yellow and pink, which are "energetic", "happiness" and "passion" colours according to (Chapman, C., n.d.). I then decided to have a monochromatic background of blue, making it look "duller than the original" (Chapman, C., n.d.).
I used the hierarchy principle for the text. Text plays a massive role in film posters, so it's essential to get it right. To catch the viewers eye, I made sure there was easy, readable positive words. I then made the second point of attention to the tile, 'think'.
The viewer should take away that they need to think if a plastic bottle filled with the liquid of life is indeed the correct way to sort water if we are killing the world with it.
References:
Fiske, J., & Jenkins, h. (2010). Introduction to communication studies. (3rd ed.). Routledge.
SAME
This storyboard poster explores the idea of the lifecycle of a plastic bottle personified as a human. I looks at how a plastic bottle can find its way to pollute the world.
I was necessary for the viewers to feel connected to this story, which is more effective when there is something in common between the poster and the reader. Fiske and Jenkins (2009) help me decide to personify my sketch as he discussed how the reader creates meaning for themselves due to personal experiences.
I found that using the principle of a modular grid gave me the best and most precise way to sketch 'setting the scene', 'development of the story' and the 'revel'. I believed that each box was as superior as another, so there was no need to vary the sizes and colour.
Like my first poster, I used greyscale to keep the focus on the storyline and leave the viewer to think about their actions.